Well, the gods are definitely smiling on me, as I have become one of the featured novels on Booktango.
Alongside this I have been immortalised in their 'how it works' video page so I am their 'featured novel' for eternity ... or until their video is updated =D
FYI: Booktango is like smashwords but takes a smaller cut of the fee and distributes to more vendors more quickly. Definitely recommended for indie authors. Read my break-down here.